As rooftop solar gains traction across the commercial and industrial (C&I) landscape, Independent Power Producers (IPPs) like GreenYellow are facing a growing set of structural and financial challenges. In a conversation with the company’s leadership, several key barriers and emerging solutions come to light.
What Are the Biggest Obstacles to Structuring C&I Solar Projects Today?
“One of the most pressing challenges in structuring C&I solar projects, according to GreenYellow, lies in the fragmented nature of the market. The diversity of counterparties is significant,” explains the company. “We serve a wide array of clients, from multinational industrials to local SMEs, each with its own risk profile, internal processes, and decision-making pace. This diversity makes deal structuring inherently complex and slows execution timelines”.
Regulatory hurdles compound the issue. Securing grid or client direct connections, obtaining permits, and navigating land use regulations are time-consuming and vary greatly from one project to another. In response, GreenYellow has vertically integrated much of the value chain, from project development to engineering, financing, and long-term operations — in a bid to retain control and streamline execution.
How Can You Structure Multi-Site or Multi-Model Portfolios in a Fragmented Market?
Faced with a highly fragmented client base and site distribution, GreenYellow is turning to portfolio aggregation to unlock scale. “The key is standardization,” the company explains. Even though each site has its own specificities, we make a constant effort to streamline and standardize our contractual framework, be it PPAs, EPCs, or O&M agreements, so that the portfolio remains transparent to lenders. “Over the years, GreenYellow has evolved from a photovoltaic developer into a full-fledged industrial player in energy solutions for its B2B clients.”
Behind the scenes, this requires robust legal and technical frameworks that can flexibly align bespoke project elements with a coherent investment narrative. Equally critical is the ability to mutualize operational risks and centralize performance monitoring across the portfolio. Project-by-project financing doesn’t scale, GreenYellow points out. We need platforms that allow us to structure and finance at the portfolio level.
What Makes a C&I Solar Project Bankable in Today’s Market?
So, what makes a C&I solar project bankable in today’s market? It starts with the off taker, says GreenYellow. We look closely at the client’s creditworthiness, and truthfully, the pool of investment-grade clients in this segment remains limited.
Beyond credit risk, contractual clarity is essential. Lenders demand well-balanced agreements with defined risk allocations, enforceable terms, and standardized templates wherever possible. Predictability of revenue, especially in self-consumption models, is another non-negotiable. “If consumption and production are well-matched, and the client is engaged for the long term, then we can start to build platforms that are truly scalable and financeable.”
In your view, which economic models are best suited to accelerate the deployment of rooftop PV?
Looking ahead, GreenYellow sees a clear shift away from the traditional CAPEX-heavy model. Few clients want to carry the upfront investment today. That’s why we’re seeing rapid growth in leasing, third-party financing, and energy-as-a-service models.
These approaches not only remove financial barriers but also make room for more sophisticated value-added services. We increasingly integrate battery storage, real-time monitoring, and advanced O&M into our offers, GreenYellow notes. It strengthens the technical fundamentals and enhances bankability.
As the company highlights, "Clients and Financial Partners value GreenYellow’s industrial capability to deliver on its promises in terms of cost, quality, timelines, and safety. Industrial Partnership, Expertise, and Trust are key differentiators that truly make the difference.".
Mechanisms like collective self-consumption (ACC) are also emerging as promising levers for growth — though the regulatory framework still needs to catch up to market ambition.
In the end, GreenYellow believes the future of rooftop solar in the C&I sector hinges on its ability to build portfolios that are standardized, scalable, and adapted to increasingly sophisticated clients. That’s where the market is heading — and so are we.

Solar Self-Consumption: Powering a Local and Citizen-Led Energy Future
Driven by soaring electricity prices and cheaper solar technology, self-consumption is gaining ground across France and Europe. Whether individual or collective, it’s shaping a more resilient, decentralized, and community-focused energy model.
A Rapidly Expanding Market in France and Across Europe
In France, nearly 680,000 self-consumption systems (individual and collective combined) were active at the end of 2024, up from fewer than 100,000 in 2020. Individual self-consumption (ACI) leads the way, with 325,939 installations recorded as of mid-2023, representing 1,629 MW of installed PV capacity, up +88% in just one year. Currently, around 45% of all PV installations in France are self-consuming, but only 3% are paired with storage batteries.
Meanwhile, collective self-consumption (ACC)—where several consumers share locally generated solar power—is gathering pace. From just 6 projects in 2018, France now counts 698 active collective operations (as of end-2024), involving over 5,500 participants, including 4,776 consumers and 727 producers. These remain relatively small-scale (an average of 2 producers and 11 consumers per project) and are largely driven by municipalities and social housing providers.
Across Europe, the momentum is equally strong. In Spain, over 540,000 new residential self-consumption systems were installed in 2023 following the repeal of the controversial “sun tax.” In Crevillent (30,000 residents), the “Comptem” initiative aims to meet 50% of the city’s energy needs via collective solar power by 2030. In Germany, where individual prosumers are widespread, a dedicated legal framework for ACC is now emerging, with studies suggesting that up to 35% of the country’s 2030 renewable goals could be met through local energy sharing.
Two Complementary Models with Distinct Advantages
Individual Self-Consumption (ACI)
ACI appeals due to its simplicity and direct economic benefits. A well-sized system can cover 20–50% of household needs, cutting energy bills by up to €800 per year. Property values often increase, and any surplus energy can be sold back to the grid under a 20-year feed-in tariff (EDF OA).
However, the model is still mainly accessible to homeowners with suitable rooftops, requiring an upfront investment of €6,000 to €10,000. Without battery storage (rare in France), energy is often produced at times when it’s not needed, reducing efficiency and revenue potential.
Collective Self-Consumption (ACC)
ACC allows multiple nearby users (e.g. apartment residents, public buildings, small businesses) to share solar energy from a single, larger installation. It increases economies of scale, improves overall self-consumption rates (often over 90%), and makes solar accessible to renters and non-owners.
Electricity is typically sold to participants at €0.12–0.14/kWh, undercutting retail tariffs (~€0.25/kWh), while producers earn more than they would via traditional feed-in schemes. However, ACC projects involve complex administrative setups, legal structures, and a high degree of coordination between participants. Their success hinges on technical compatibility, sound governance, and balanced energy profiles across the group.
A Maturing Business Model: From Subsidy to Market-Driven
Initially based on subsidized feed-in tariffs, the self-consumption model shifted after 2017 toward a “consume first, sell the rest” logic. The legal framework established in France (notably the 2017 law and the 2021 S21 tariff order) has created a stable and bankable foundation for both ACI and ACC.
Today’s ACI Landscape
Energy majors such as EDF, TotalEnergies, and Engie now offer turnkey solar kits, sometimes with leasing, roof rental, or plug-and-play DIY systems. Business models increasingly revolve around maximizing onsite consumption, while optional battery storage (getting cheaper) boosts performance.
ACC Comes of Age
For collective projects, the S21 decree allows surplus electricity to be sold to EDF OA at guaranteed rates, securing revenues. This hybrid model (local consumption + national resale) has attracted private investors, citizen co-ops, and startups (e.g. Enogrid, Urban Solar Energy). Recent reforms under the 2023 Renewable Energy Acceleration Law have simplified project development by expanding eligible zones (up to 20 km in rural areas) and raising power thresholds (up to 5 MW).
As a result, the model is becoming increasingly professionalized and investor-ready, with new actors supporting communities through project structuring, legal management, and technical operation.

Conclusion: Toward Energy Made by and for Consumers
By 2025, solar self-consumption has matured into a strategic energy pillar. With 680,000 installations and nearly 700 collective projects, France is no longer a latecomer—it’s setting the pace for decentralized, citizen-led energy production. The combination of economic viability, regulatory clarity, and public appetite for energy independence suggests strong continued growth.
Looking ahead, the challenge is to scale up. Mass adoption, smart grid integration, shared storage, and digital optimization will be key to unlocking the next phase: an energy system where citizens are not just consumers, but active producers, managers, and stakeholders.
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